Best Resale Value Cars to Buy in 2024 for Future ROI
Buying a new vehicle is often cited as one of the worst financial investments you can make because of depreciation. However, not all vehicles lose their value at the same rate. If you choose the right make and model in 2024, you can recover a significant portion of your initial purchase price when you sell or trade it in five years later. Based on current market data and 2024 projections, specific trucks and SUVs are outperforming the rest of the market in value retention.
The Reality of Depreciation in 2024
Depreciation is the difference between what you pay for a car today and what it is worth when you sell it. On average, a new vehicle loses about 60% of its value after five years. However, the top performers in the resale category often retain more than 60% of their original sticker price.
This year, the trend is clear: rugged capability wins. Vehicles that offer off-road utility, truck beds, or specific lifestyle branding (like the “overlanding” aesthetic) are holding value far better than practical sedans or generic crossovers.
Top SUVs for Resale Value
SUVs continue to dominate the American road, but the ones that hold their financial ground are generally body-on-frame off-roaders rather than unibody grocery getters.
1. Ford Bronco
The Ford Bronco has established itself as the current king of resale value among SUVs. According to Kelley Blue Book (KBB) data for 2024, the Bronco is projected to retain approximately 66.7% of its value after five years. This is an incredible figure considering the industry average is closer to 40-45%.
The demand for the Bronco remains high due to its distinct styling, removable doors and roof, and genuine off-road capability. Because supply has only recently caught up with demand, used prices remain stubborn, which protects new buyers from steep depreciation drops.
2. Mercedes-Benz G-Class
In the luxury segment, nothing beats the “G-Wagon.” The Mercedes-Benz G-Class is projected to retain roughly 61.2% of its value over five years. While the entry price is steep (often exceeding $140,000), the exclusive nature of the vehicle and its status symbol appeal mean that it does not plummet in value like a standard S-Class sedan would.
3. Toyota 4Runner
Before its recent refresh, the 5th generation Toyota 4Runner was legendary for resale value, and the trend continues in 2024. You can expect a retention rate near 59% to 60%. The 4Runner relies on a reputation for bulletproof reliability. Buyers know that a five-year-old 4Runner likely has another 15 to 20 years of life left in it, which keeps used market prices high.
4. Subaru Crosstrek
For buyers who do not want a massive truck or luxury tank, the Subaru Crosstrek is the subcompact SUV winner. It retains roughly 61% of its value. Its high resale value is driven by Subaru’s loyal customer base, standard all-wheel drive, and excellent safety ratings. It is an affordable entry point with a strong exit strategy.
Top Trucks for Resale Value
Trucks historically hold their value better than any other vehicle segment. They have utilitarian value that never goes out of style; a ten-year-old truck can still haul lumber and tow a boat.
1. Toyota Tacoma
The Toyota Tacoma is the gold standard for midsize trucks. For 2024, it is projected to retain about 62.6% of its original price after five years. The Tacoma has led this segment for nearly two decades. Its high resale value is attributed to its durability and the fact that it is a favorite among off-road enthusiasts who modify their vehicles, keeping demand for used chassis high.
2. Toyota Tundra
In the full-size truck category, the Toyota Tundra edges out American rivals like the Ford F-150 and Chevy Silverado in terms of percentage retained. You can expect a Tundra to hold roughly 60% of its value. While the F-150 sells more units, the Tundra’s perceived reliability and lower production numbers create a tighter used market that buoys prices.
3. Ford Maverick
The Ford Maverick is a newer entrant but has shaken up the market. As a compact hybrid truck, it is one of the most affordable vehicles you can buy new. Because demand drastically exceeds supply for the Maverick, used versions are often selling for near-MSRP. KBB projects high retention rates exceeding 60% for this model simply because you cannot find them sitting on dealer lots.
4. Chevrolet Colorado
With its recent redesign, the Chevrolet Colorado has climbed the ranks. It offers a compelling alternative to the Tacoma with a modern interior and strong towing figures. Estimates place its resale value retention in the high 50% to 60% range, particularly for off-road trims like the ZR2.
Electric Vehicles vs. Internal Combustion
It is important to note the difference in resale value between traditional gas vehicles and Electric Vehicles (EVs). In 2024, EVs are generally seeing faster depreciation than hybrids or gas trucks.
Tesla, for example, has aggressively cut prices on new Model Y and Model 3 units to gain market share. While this is good for new buyers, it hurts the resale value of existing owners. If your priority is strict Return on Investment (ROI) over five years, a gas-powered Toyota Tacoma or Ford Bronco is statistically a safer financial bet than most pure electric SUVs in the current volatile market.
How to Maximize Your Car's ROI
Even if you buy a high-resale vehicle like a Bronco or Tacoma, you play a role in how much money you get back.
- Keep it Stock: While modifications are fun, a stock vehicle usually appeals to a wider audience at resale time.
- Color Matters: Neutral colors (white, silver, gray) are easiest to sell, but specific “hero colors” (like Toyota’s Solar Octane or Ford’s Eruption Green) can sometimes command a premium in enthusiast circles.
- Documentation: specific maintenance records prove the car was cared for, allowing you to ask for the upper end of the Kelley Blue Book value.
Frequently Asked Questions
Which car brand has the best overall resale value in 2024? Toyota consistently wins the award for Best Resale Value Brand. Their reputation for reliability means used car buyers trust the brand, keeping prices high. Lexus usually wins the Best Luxury Brand category.
Does mileage affect resale value significantly? Yes. The average driver covers 12,000 to 15,000 miles per year. If you keep your mileage significantly below this average, your car will be worth more. Conversely, high mileage is the fastest way to depreciate a valuable truck.
Do sports cars have good resale value? Generally, sports cars depreciate quickly. However, the Chevrolet Corvette is a major exception. It frequently ranks in the top 5 of all vehicles for resale value alongside trucks and SUVs.
Is it better to lease if I am worried about resale value? Leasing transfers the risk of depreciation to the bank. If you lease, you know exactly what you will pay over three years. If you buy a car with poor resale value, you could lose more money than the cost of a lease. However, if you buy a high-resale vehicle like a Tacoma, buying is usually financially superior to leasing.